What Flowers to Send for Every Occasion

Choosing what flowers to send can feel surprisingly high stakes. Colours and varieties carry meaning, and most of us only think about it when we are standing at the checkout. Here is a straightforward guide to what suits which moment.

Birthdays

Go with what the person actually likes. If you do not know, bright mixed bouquets are a safe and cheerful choice, and pink roses suit almost anyone. Birthdays are also the best excuse to add a cake. Take a look at our birthday flowers and gifts.

Love and romance

Red roses remain the clearest way to say it. If you are early on and do not want to overstate things, pink roses or a mixed bouquet keep the message warm but lighter. Our guide to love flowers has options at every budget.

Saying sorry

White roses are a gentle choice, and they signal sincerity without being showy. Keep the card message short and honest. A long explanation rarely helps, but a simple sentence often does. See our apology flowers.

Congratulations

Good news calls for colour. Yellows, oranges and bright pinks feel celebratory, and a generous size matters more than the exact variety.

A new baby

Soft pinks, creams and gentle pastels work best. Choose lightly scented flowers, as strong fragrances can be overwhelming in a room with a newborn. Potted plants are also a practical choice for busy new parents.

Sympathy

Stick to white and soft colours. Lilies are traditional, and white roses or chrysanthemums are also appropriate. If you can, send them to the family's home so they can be enjoyed after the busiest days have passed.

Get well soon

Bright, long-lasting flowers like chrysanthemums lift a room. If your recipient is in hospital, check the ward's rules first, as some restrict flowers. A plant or a gift delivered to their home is a thoughtful alternative.

Still not sure?

A garden mix chosen by a florist is hard to get wrong. You can also message us on WhatsApp, tell us about the person and your budget, and we will happily suggest something.